UK ADVERTISING LAUNCHES AD NET ZERO

The UK Advertising Association launches Ad Net Zero - an industry-wide initiative to help UK advertising respond to the climate crisis caused by CO2 emissions. Ad Net Zero’s mission is for immediate, collective industry action to help achieve real net zero carbon emissions from the development, production and media placement of advertising by the end of 2030. 

FOCUS: Craig Easton

Following a call out for projects, AOP Photographer Craig Easton shared a recently published project FISHERWOMEN, currently showcasing in Spotlight, that examines and celebrates the historical and contemporary importance of women to the fishing industry.  Passionate about political and social issues, Craig's work documents moments of history as well as exploring some of the important issues in todays society. Read on to find out more about what inspires Craig's personal projects, the importance of being a member and the support that brings.

FOCUS: Joseph Ford

Well known for his unique images incorporating portraiture and knitting projects, we catch up with Awards finalist and member Joseph Ford.  Read our interview where Joseph talks about the technicalities of making these quirky images and head to the current Spotlight exhibition to view a selection of images from his Invisible Jumpers published project.

BLACK HISTORY MONTH: Inzajeano Latif

In honour of Black History Month, member Inzajeano Latif shares his project, The Boisterousness of Silence: The Marginalised of Tottenham. An autobiography told through considered street portraits of the marginalised of Tottenham. ”In telling their story, Inz tells his own story."

FOCUS: MOT Models

We catch up with our friends at MOT Models, who have been sponsors of the Fashion & Beauty category of the AOP Awards since they began. Read on to hear about how you can prepare for a smooth shoot using models, how they have adapted to COVID times and the ever evolving photographic world.

PRODUCTION: IKEA 'SLEEP ON IT' CAMPAIGN

The new IKEA Beds campaign challenges sleep neglect by celebrating the truth that the more you sleep, the more you get out of life. In a series of provocative posters,  IKEA highlights the benefits sleep has by comparing it to fad products that promise the same result but rarely deliver, including energy drinks, anti-aging creams and vitamin supplements. The striking visuals, were shot in camera by photographer Amy Currell, using large-scale models designed by Andy Knight Ltd. Here agent & producer Ian Potter at Miss Jones gives the story of the production.

FOCUS: Jon Wyand

If you are are fan of wine then let us introduce you to member Jon Wyand who has won numerous Awards for his lifestyle, food and drink photography. Documenting the landscapes of vineyards, the making process, along with the wine itself, Jon's projects over the years have been published in two books, “Une Année en Corton” and "4 Seasons in Côte Chalonnaise”. A selection of images from the latter can be viewed in the current spotlight exhibition “In Vino Veritas?“. Read on to find out more.

BLACK HISTORY MONTH: Words and photos by Ken Kamara