Search Our Website

AOP Member Login

Usage Calculator

If you are unsure as to how a Base Usage Rate (BUR) and licensing work, it is recommended that you read this first, before proceeding with the Usage Calculator below.

The Usage Calculator is a fantastic tool that can be used to calculate the costs for any additional usage of commissioned work, over and above the rights included with the initial fee.

The original negotiated fee would normally include the following as industry-standard practice:

1 Year UK use or any single country plus any two media (a third media may be included depending on its proportion of the media spend), or;
2 Years UK use or any single country plus any one media.

To start you just need to enter your BUR (Base Usage Rate) amount and then select in the drop-downs from each different section i.e. media type, territory, etc.

The Usage Calculator will then provide you with a figure that you can use as a starting point for negotiations with your client.

Join our mailing list for free access to this resource.