20 June 2014

Image Folio

This month we focus on a crucial part of any business – marketing.

As an AOP member you have the chance to promote your work via our monthly Image Folio mailing that goes to over 40,000 commissioners of photography around the world.

The newsletter features a selection of images plus links to the relevant member’s AOP listing. Each month we randomly select four images from the first four lines of the Image folio, so don’t forget to update your images on the AOP site.

We will notify the selected members before the mailer is distributed and then follow-up with stats to aid the marketing efforts of the selected photographers.

In addition to Image Folio we also offer publicity for our members via the AOP’s social media channels – we have over 14,000 followers spread across Facebook and Twitter.

If you have any news you’d like to shout about, please email Pete Brandon - pete@2headsdesign.co.uk - and he’ll do the rest. It’s always good to include a web link and image if possible.

Last month our website had over 9,000 unique visitors and 2,000 of those made a search on the ‘find a photographer’ page – another reason to make sure your listing is up-to-date and all your web links are correct.

Your work can feature on the slideshow on AOP’s homepage – and be the first thing seen by all those 1,000’s of visitors. There are detailed instructions on how to make these panels, along with how to send them in on the member’s dashboard on the AOP site - members dashboard> member downloads > information and application forms >How to send us Your ‘Home Page Panels’.

Let us help promote your exhibition listings, just email Rachel Rogers on exhibitions@aophoto.co.uk and she will add your info to the listings area of the AOP website. Keep checking the listings page for up to date photography exhibitions, events, talks and seminars - link