BUSINESS & LEGAL BLOG: Social Media and your Photography
6 February 2020
There’s no doubt that social media use by all ages continues to grow year on year. Whatever your own view of social media platforms, they’re pretty much an inescapable aspect of online life, not only in our personal space but work-life too. That’s particularly true if you’re a professional image-maker and work with brands of any size.
“You agree that this license includes the right for Twitter to provide, promote, and improve the Services and to make Content submitted to or through the Services available to other companies, organisations or individuals for the syndication, broadcast, distribution, Retweet, promotion or publication of such Content on other media and services, subject to our terms and conditions for such Content use. Such additional uses by Twitter, or other companies, organisations or individuals, is made with no compensation paid to you with respect to the Content that you submit, post, transmit or otherwise make available through the Services as the use of the Services by you is hereby agreed as being sufficient compensation for the Content and grant of rights herein.”
In plain English, this says that simply using Twitter’s service provides enough compensation for any uses that Twitter may deem to put your work to as outlined above. Note that this includes (or rather, does not exclude) any commercial use. You are, in effect, giving Twitter an open cheque book and saying, ‘help yourself to my work – I’m just happy to be able to use your service’.
We think this is wrong and we would recommend anyone that wants to use Twitter to show work that you post a link to work hosted elsewhere, rather than posting original material directly onto the platform. Twitter, so far, is the only platform to have broadened its rights in this way.