Company Overview

At AdGreen we unite the advertising industry to eliminate the negative environmental impacts of production, and will enable the community to measure and understand waste and carbon impacts, empowering them to act for zero waste / zero carbon. It's where low impact counts!

AdGreen is here to support an industry shift towards net zero. We don’t consult on individual productions (although we can provide ad hoc advice), we focus on the bigger picture, creating tools, resources and training for everyone to access in order to accelerate change. We provide these free at the point of use for those working in the advertising industry, resulting in a carbon-literate workforce adept at producing work on a reduced carbon budget.

We are part of the Advertising Association, working in partnership with BAFTA and albert, and supported by leading industry players who share our vision. Reducing emissions from production is one of five recommendations from the Advertising Association's Ad Net Zero report. Sign up to our newsletter to keep up to date, and why not download the 1 and 2 pagers on our About Us page which cover the bigger picture plus all the key AdGreen info - feel free to share with your teams.


The AOP is a proud Advisory Board member of AdGreen.

AdGreen unites the advertising industry to eliminate the negative environmental impacts of production, and enables the community to measure and understand waste and carbon impacts, empowering us to act for zero waste / zero carbon.

AdGreen exists to support an industry shift towards net zero, providing tools, resources and training for everyone to access in order to accelerate change. The levy, which the AOP supports, enables AdGreen to provide these free at the point of use, resulting in a carbon-literate workforce adept at producing work on a reduced carbon budget. The AdGreen team also analyse the carbon calculator’s dataset to assess where infrastructure projects can support a faster shift to net-zero – and then work with biggest suppliers (transport, studios, generators, equipment) to make this possible.

You can find out more about their work and access their tools, resources and training here: https://www.weareadgreen.org