Tim Flach

The purpose of the image:

Create a cover photo/background image for the social media platform of an organisation involved in animal conservation or rescue. The image should be of an animal, it can be wild or domestic, but must be something that expresses the mission statement of the organisation.

Subject matter:

Animals

The destination:

Website/online use only

Colour:

The image can be colour or black and white.

Budget restriction:

None! 

Richard Maxted

Sense

Your brief is to photograph props (clothes, shoes, books, records, etc...) from a Sense store(s). The resulting image should be striking, graphic and beautiful. The aim is that the viewer is surprised when they learn that the props came from a charity shop.

You might choose to do a graphic abstract still life but equally you could do a stunning elegant fashion/portrait image. An emphasis on quality, technique and style is expected.

The image can be in colour or black and white and in a format that will allow it to be printed as either a single or double page ad in a colour magazine.

NB – The entrant can use other charity shops to source the props from if they need to but all props must come from a charity shop. 

George Logan

The task:
Create a single image to highlight and promote a cause or charity that is important to you.

The cause can be anything you like, from homelessness to animal cruelty to cancer charities to fighting knife crime to environmental issues.

Ideally it should be something you are passionate about and I’d like to see that come through strongly in the image.

Image requirements:
The image would theoretically be used for press, poster and online.

Format:
Can be landscape or portrait.

Colour:
The image can be colour or black & white.

Copy:
You may accompany your image with a copyline if you feel it helps.

Tips:
People are bombarded with charity advertising, so the task of creating stand out imagery is more difficult than ever. Your image needs to be powerful, heartfelt and thought-provoking. It can be literal or conceptual. You can also use visual metaphors to illustrate your idea.

As a Photographer, this is arguably the best and most inspiring type of brief I receive. I generally get involved at the concept stage, which allows me to explore my imagination. It’s also one of the most challenging as you are attempting to drive behavioural change. 

Wendy Carrig

You have been commissioned by a Sunday newspaper supplement to photograph a sitter of your choice for the front cover of their weekend magazine.

You have the luxury of choosing your sitter for this assignment.

Be bold, be brave, get out of your comfort zone - choose someone you admire, someone who inspires you - everyone is 'famous' for something, everyone is unique.

Consider the location of your shoot - the sitter's home/workplace, the studio, a unique location of your choice.

Consider lighting, composition, colour palette, clothing, hair & make-up.

You must provide a single page image of your sitter, with consideration for cover headlines. Preference will be given to images shot in colour. The magazine does not allow for extreme post production. The image should be a true likeness of the sitter. Look into your sitter's eyes and create a truthful, honest portrait.

FURTHER RESEARCH :

• The Taylor Wessing Photographic Portrait Prize.

• Consider past masters Richard Avedon & Irving Penn and

  compare them with the work of successful contemporary

  portrait photographers Nadav Kander and Suki Dhanda.

• Here is an excellent interview with photographer Suki

  Dhanda in her role as portrait photographer for the
  Observer.