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AOP Awards Free Exhibition, Talks and Portfolio/Advice sessions. 

Friday 9th October - Sunday 11th October
F Block, T1, First Floor, Truman Brewery, 91 Brick Lane, London E1 6QL


Portfolio and Advice sessions 

During the 3 days we are offering delegates free one2one portfolio and advice sessions with photographers, agents and industry specialists. These are intended for photographers and aspiring photographers, each session will be 20mins long and can be booked in advance here: 

Friday 9th October

Saturday 10th October

Sunday 11th October 


Exhibition and Events
in association with ShootLDN

Hasselblad's shootLDN takes place over Thursday 8th and Friday 9th October, offering a range of free professional photography seminars, informal workshops, live shoots, and demonstrations designed to inspire, inform and educate. It is aimed at professional photographers, photo assistants, advanced students, and imaging professionals who want to learn about the latest products and techniques being used in the professional digital image capture market. 


Friday 9 October
10.00 opens

11.00-12.30: Selling fine-art prints in the digital age
How do people sell art in the internet age? What are the most successful ways of doing this? How can you harness the power of social media? What are the future trends likely to be? What does this mean for the traditional art exhibition? How should a photographer market him/herself and what strategies should they use for pricing and selling their art? 

theprintspace was launched in 2007 and has quickly grown to become the UK’s leading professional photo and fine art printing service. A firm favourite with creative artists and photographers, their award-winning service is consistently chosen by Turner Prize-winning artists and National Portrait Gallery award-winners. Their talk will draw on the experience they have in this field working with luminaries of the visual arts. They'll share insights on how to effectively publish, promote and sell your work. An invaluable opportunity to gain practical advice for photographers and visual artists of all levels.


12.30-14.00: Working with Models
Mike Illes of MOT Models will discuss: choosing an agency to work with; how to select models; and model usage and contractual rights. This is your opportunity to hear from the industry’s leading model agency and to ask questions on any issues you like.  Mike has over 20 years experience in the industry, before this he worked for international management groups of Levi Strauss and Data General. 

14.00-15.30: Refine, Elevate, Deliver
Paul Waterworth of RED will host this seminar aimed at photographers, creative directors, art directors, media buyers and agency producers. It will introduce an elevated workflow that brings total control to creative and budget processes. Create all your media deliverables from a single shoot! The presentation will be followed by a Q&A. 

15.30-17.00 Perspectives on Stills & Motion: A Panel Discussion
Beth Taubner of Mercurylab has brought together a panel of industry experts to discuss one of the most important issues facing many photographers today: embracing the world of moving images in conjunction with their stills work. As projects are frequently assigned across different platforms, photographers need to develop expertise in expressing and applying their brands in both mediums. This panel will cover everything from branding to production, assignments, personal projects, and what art buyers are really looking for.

Panelists include: James Gerard-Jones of Wyatt-Clarke & Jones, Artist Representative; Ross Walker, Art Buyer/Integrated Producer; Josh Rothstein, US-based Photographer and Motion Director; Beth Taubner of Mercurylab, Brand Strategist; Moderated by Waldo Wilkinson, Morgan Lockyer, Agent and Partner. 

17.30 close

Saturday 10 October
10.00 opens

11.00-12.00: The Truth about Freelancing: Freedom. Flexibility. The Pursuit Of A Passion
Just some of the lies you're fed before you delve into the world of freelancing. Well, not entirely, but there certainly should have been a giant disclaimer attached to such grandiose statements. Freelancing can offer a liberating lifestyle if navigated correctly but very few have the know-how to make it. Matt Dowling, Director of The Freelancer Club, offers a window into the realities of freelancing, what one can expect and how to make it work for you. 


12.30-14.00: The Singh Project - the importance of projects, Amit and Naroop 

The turban and the beard are the most powerful and obvious symbols of the identity of a Sikh man. The Singh Project is a celebration of that identity. Photographed by Amit and Naroop in their studio over a period of a year and a half, the men who feature in this project are businessmen, boxers, IT professionals, doctors, fashion stylists, templevolunteers, magicians and a host of other occupations, all adapting and interpreting the Sikh traditions in their own way. The project gained huge international press. 

Amit and Naroop will discuss how to develop, fund and execute successful personal work, including using Kick Starter.


14.00-15.30: Fine art & Commercial Photography: What's the meeting point?
The fine art world has its own conventions and requirements that may seem mysterious to photographers who typically work on assignment. Many photographers consider expanding their commercial work into the fine art world, but don’t know where to begin in developing projects and bringing them to market in a new arena. This seminar will provide guidance in helping you to identify your own authentic voice, and show you how to use it to navigate between the fine art and commercials worlds from a brand, aesthetic, and marketing standpoint.

Beth will analyze the work of well-known photographers and artists who have successfully developed a highly focused vision across commercial, editorial, and fine markets, as there is no one model for success in both arenas. Your fine art practice can help to communicate your vision and brand to potential clients as well inspire your commercial photography, while fine art photographers who do not know how to approach the market successfully will also profit from this seminar.

Beth will offer practical tips on getting your work noticed and exhibited. A talk for photographers and artists at all levels.

15.30-17.00: Copyright for photographers 
Join AOP Business Advice specialist and AOP Photographer Nick Dunmur; Leah Mitchell, Head of Visual Inspiration at Leo Burnett; AOP Agent member Charlotte Morgan of Morgan Lockyer and AOP Board member and lawyer Charles Swan of Swan Turton, to discuss all things copyright. Feel free to join in and ask questions. 

17.30 close

Sunday 11 October
10.30 opens

11.00-12.30: Marketing for Photographers, Richard Bradbury

Richard has been a successful, working photographer for nearly 30 years. He has won multiple national and international awards for his work and now shoots throughout the world for a diverse selection of advertising agencies, magazines and private clients. Richard believes that promoting your business effectively is as important as your photography itself. Good marketing is the key to a successful long term photographic business. It is a combination between Science, Art and Magic. Marketing is Alchemy! This is a step by step guide to help you ensure the long term success of your business. 

Richard currently runs three photographic businesses from his studio in West London as well as offering seminars for photographers and writing regularly for several photographic magazines. He also offers a private business advise service to individual photographers.



12.30-14.00: Raising the cash, the art of self publishing
Stuart Borthwick will be on hand to give his experience of crowdfunding for his publication The Writings on the Wall, a beautifully illustrated book about the unique political murals of Northern Ireland. Find out how it’s done and maybe you could be publishing soon. 

14.00-15.30 Ask Us Anything –
‘Creative Mary Poppins” Emma Taylor founder of the Creative Advice Network & ex photo Agent will be joined by Martin Homent Creative Director (TBWA\Integer), Sarah Williams, producer and Art Buyer (M&C Saatchi) and Marc Schlossman Director of MPrint & PhotoVoice board member. This is your opportunity to ask any question you like of these industry experts. Limited to 50 places, 

Closes 16.00 



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