If you are unsure as to how a Base Usage Rate (BUR) and licensing work, it is recommended that you read this first, before proceeding with the Usage Calculator below.
The Usage Calculator is a fantastic tool that can be used to calculate the fees for any additional use of commissioned work, over and above the original rights granted with payment of the original invoice total.
The originally negotiated fee would normally include the following:
1 Year UK or any single country - any two media (3rd media may be included depending on its proportion of the media spend), or;
2 Years UK or any single country - any one media.
To start you just need to enter your BUR (Base Usage Rate) amount and then select from each different section i.e. media type, territory, etc.
The Usage Calculator will then provide you with a figure that you can negotiate from with your client.