Founder of Brooklyn and London-based Mercurylab, Beth Taubner has been a Brand Strategist and Creative Director working with strategy and creative
communications for over twenty years. Beth has developed a proprietary approach to branding, using a combination of psychological, visual and analytic processes. She works closely on brand identification, language communications, creative direction, portfolio and visual development and marketing with some of the top photographers and artist representatives in the world.
In her seminar, “The Psychology of Brand Building,” Beth will define what it is to be a brand, and use examples from well-known brands, artists, and photographers to help you understand how to define and manage your own brand. Learning how to communicate and operate as a brand takes the guesswork and reactivity out of your career, helping you to approach your communications and marketing in a strategic and tactical way that will help clients to understand why to hire you rather than another. Beth will provide some practical tools to help you immediately begin to discover and define your own brand, so that you can apply it to all of your marketing for greater visibility and success. Perfect for photographers at any level and for professionals in related fields.
As a ‘veteran’ of three shootNYC seminars since 2011, Brooklyn and London based Beth is a popular speaker at many US and UK events and is excited at making her debut appearance at shootLDN in conjunction with the Association of Photographers. Beth will also be providing portfolio reviews on behalf of the AOP during the event.
Paul J Harvey
Paul specialises in car, landscape and CGI photography, and has been shooting global advertising campaigns for over 10 years.
Educated at Plymouth College of Art in the late 1980’s, his first job in the industry was at Paulo studios, on Portobello Road in 1990. Subsequently, whilst working as a freelance assistant, Paul started to gain wider experience shooting editorial commissions for the Haymarket Publishing Group.
The ‘city of light’ beckoned and by the late 90’s he took the opportunity to work for Vincent Dixon in Paris. Commerce skills were developed and in 2000 Paul set up his own advertising business, shooting a first campaign for Mercedes.
Based in Paris for 12 years, he became fluent in French during his cultural adventure there. However, new challenges emerged back home and in 2013 he returned to London.
Paul has since become a 3D/CGI partner at Taylor James and is also a long serving member of the NUJ. His traditionally photographed landscape works are also regularly displayed at galleries in both London and Paris.
David studied at Winchester School of Art before working as a photographer’s assistant in Paris, then as a portrait photographer in London.
Following the publication of his first picture for the Sunday Times Magazine, David worked as a commercial photographer specialising in Industrial subjects, Planes, Trains, Power Stations, Cars etc, where he developed a more fine art based approach to the large objects, usually on large format film.
A project to photograph members of the Labour Government, which he devised himself, led to him being offered a solo exhibition of his political portraits at the National Portrait Gallery in London, “Heads of Government”.
He received the first major photographic commission from the House of Commons, “Working for Parliament”, to photograph 100 members of the staff of the House of Commons, public servants and officials who, whilst remaining unseen, facilitate the smooth operation of what was described by Winston Churchill as “The Cockpit of Democracy”. He has since undertaken other similar projects, both public and commercial, photographing groups of people both in their workplace and elsewhere, as well as photographing architecture and more elemental work.
He is currently working towards an exhibition of the new buildings of Beirut arising out of the ruins of the Lebanese civil war for the Beirut Art Center. Working with one of the major Lebanese Banks, and other commercial organisations, towards achieving what will be a major exhibition, and showcase for Lebanon’s successful regeneration in 2015. He is also working towards an exhibition of portraits of Chinese youth for exhibition in Shanghai during 2015.
He has been a member of the Association of Photographers for many years and is currently a director. He speaks and writes about photography in the media, print and broadcast, as well as judging competitions, lecturing students, reviewing portfolios and otherwise engaging with photographers and the general public.